Product & UX Designer

Human-first, systems-minded designer turning complexity into clarity and measurable outcomes.

New York / Miami, USpaulina@uxdesignerpro.comuxdesignerpro.comLinkedIn+1 786 508 4727

About

I’m a Product & UX Designer with a sharp eye for scalable, human-first solutions. I work with cross-functional teams to navigate ambiguity with clarity and vision—ensuring every design decision aligns with business goals and user needs. My work lives at the intersection of strategy, systems, and empathy, transforming complexity into intuitive, purposeful experiences that drive measurable impact.

Top Skills

User-Centered Design UX & Product Design Information Architecture Wireframing & Prototyping Design Systems & Tokens Interaction Design Accessible & Inclusive Design (WCAG) AI Interaction Design Conversational UX & Research Content Strategy Front-End Collaboration (HTML/CSS/JS) Data-Informed Design Experimentation & A/B Testing Journey Mapping & Service Blueprinting Cross-Functional Collaboration Strategic UX Leadership

Experience

Verizon Value Brands — UX Designer 3 (Senior)

May 2024 – Present • Remote / US
  • Delivered end-to-end UX for billing & account journeys; introduced the Wallet feature to improve payment clarity and reduce churn.
  • Privacy Central: simplified access & deletion request flows for current and former customers via the TracFone/Total Wireless privacy portal; clarified eligibility, identity verification, and next steps to improve completion rates and trust.
  • Partnered with Accessibility, Research, Legal, XM, and Engineering to ensure compliant, inclusive solutions.
  • Contributed scalable updates to the design system; presented flows to small and large stakeholder groups.
  • Supported dev with QA, visual checks, and HTML/CSS in staging; mentored teammates in craft and systems thinking.
Design SystemAccessibilityBilling & WalletPrivacy

Multiple Brands — Design Consultant (Freelance)

2019 – 2024
  • Led end-to-end UX projects across platforms; created flows, wireframes, and high-fidelity prototypes.
  • Aligned stakeholders and developers on strategy, visual quality, and scalable implementation.
  • Designed e-commerce and marketing experiences (responsive pages, emails, campaign assets).
PrototypingResponsive WebStakeholder Alignment

Fanatics — Multimedia & Web Designer

2014 – 2019
  • Developed user flows and wireframes to align brand goals with user needs.
  • Implemented accessible, pixel-perfect front-end solutions using HTML, CSS, and JavaScript.
  • Designed and deployed personalized, segmented campaigns across email and landing pages — tailoring content by league (NFL, NBA, MLB, NHL, NCAA), team affinity, and fan behavior. Increased engagement and conversion across targeted cohorts.
Front-End Accessibility Personalization Email & Landing Pages

Education & Tools

Education

University of Warsaw — Master of Arts (2004)

Florida Keys Community College — Graphic Design (2007)

Tools

Figma Adobe Creative Cloud Amplitude / Google Analytics Asana Jira Accessibility (WAVE / AXE) Microsoft Clarity HTML / CSS / JS REST APIs / JSON AI Assistants (ChatGPT, Gemini, Claude) Miro / FigJam Notion / Confluence GitHub