Pocket Contractor Marketplace

UX Case Study

UX Case Study


Pocket, an innovative online platform, seamlessly connects users with skilled contractors. Users can create tickets, receive bids, and make informed decisions based on ratings and reviews. Prioritizing user control, Pocket ensures customers have the final say in selecting professionals, streamlining the process with transparency and quality assurance for a seamless and empowering experience.


In the competitive landscape of contractor services, users often face challenges in finding reliable professionals. Pocket recognized the need for a user-centric platform that streamlines this process while prioritizing transparency, user control, and a seamless overall experience. Challenges centered around addressing opacity in contractor services and providing users with genuine control. An iterative approach, rooted in user feedback, facilitated solutions, staying true to the commitment to user empowerment.

  • CLIENT: Pocket
  • DATE: July 2023
  • ROLE: Web Designer, UI/UX Designer, Product Designer, Copy Writer
  • TIMELINE: 8 Weeks


The primary motive behind conducting user research is rooted in the essential need to comprehend individuals who engage with the design of the Pocket Contractor Marketplace. Gaining insights into the user base becomes a cornerstone for crafting designs that truly resonate with them.

To initiate my technical assessment, I distributed a survey to friends and family familiar with online hiring platforms. I formulated straightforward questions to delve into the motivations driving users to engage with online hiring content:

  1. Do you use any applications for hiring professionals or contractors online? (e.g., Thumbtack, Angie's List, etc.)
  2. If yes, could you please specify your favorite?
  3. How frequently do you utilize such applications for hiring services?
  4. What features are crucial for you when using a professional hiring application?
  5. What incentives would encourage you to hire more professionals online?


In addressing the intricate challenges within the contractor services domain, Pocket embarked on a comprehensive design journey grounded in unwavering dedication to user-centric principles. Drawing inspiration from design principles emphasizing simplicity, transparency, and empowerment, Pocket paved the way for a transformative solution, redefining the user experience in the contractor services landscape. This foundational commitment to enhancing user interactions facilitated innovative and impactful design interventions.

The design journey commenced with an exhaustive exploration into user pain points and industry challenges, aiming to uncover the genuine needs of users within the contractor services landscape. The collaborative brainstorming phase placed a core emphasis on shaping an intuitive experience deeply resonating with users. This iterative process translated identified needs into innovative solutions that formed the backbone of Pocket's transformative design.

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With a thorough understanding of user needs and industry challenges, the design phase focused on translating insights into a visually compelling and functionally intuitive Pocket Contractor Marketplace

User-Centric Interface:
The design prioritized a user-centric interface, ensuring a seamless navigation experience. Clarity and simplicity were paramount, enabling users to effortlessly create tickets, review bids, and make informed decisions. Visual elements were chosen strategically to enhance user understanding and engagement.

Transparency and Trust:
To address the challenge of opacity in contractor services, the design emphasized transparency. Every step of the hiring process was made visible, from contractor profiles and reviews to bid details. Building trust between users and contractors became a central theme, fostering confidence in the hiring decisions made on the platform.

Empowering User Control:
User empowerment remained at the forefront of the design journey. Pocket incorporated features that gave users genuine control over the hiring process. From setting preferences to providing feedback, users had the autonomy to shape their interactions with contractors, enhancing the overall experience.


The transition from design to implementation was a carefully orchestrated process. Collaborating closely with the developer, I ensured that the envisioned user experience seamlessly translated into the functional reality of the Pocket Contractor Marketplace.

Responsive Development:
Recognizing the importance of accessibility, the implementation phase prioritized responsive development. The platform was optimized for various devices, ensuring a consistent and enjoyable experience whether users accessed it from a desktop, tablet, or mobile device.

Quality Assurance:
Rigorous quality assurance protocols were integrated into the implementation process. Every feature underwent meticulous testing to identify and rectify any bugs or inconsistencies. This commitment to quality ensured a stable and reliable platform for both users and contractors.

User Education:
Launching the Pocket Contractor Marketplace was not just about presenting a new platform but also about guiding users through its features. Educational materials, tutorials, and onboarding processes were implemented to familiarize users with the functionalities and empower them to make the most of the platform.
User Flow Map
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The recent launch of the Pocket Contractor Marketplace marks a significant accomplishment in my UX design journey. Though specific user feedback is still in the early stages, positive indicators from initial observations and internal assessments suggest promising success.


Let's collaborate and create extraordinary experiences together.